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Press Release

Australia Launches Genes.World to Position Itself as the Leading Reproductive Wellness Hub for Asia


China’s abolition of one child policy gives birth to a new genetic wellness industry

16th Nov 2015 – The new freedom for Chinese couples to have more than one child have powered the determination of many 30 year-old and above females to try for a second baby. Genetic wellness prior to conceiving a baby has never been more important as most of the mothers hoping to conceive their second baby are already in advance maternal age.

genes-world-2 will be supported by a panel of renowned reproductive health experts and will host a series of interactive learning apps and Internet of Things to support singles and couples interested in the topic of genetic wellness. In addition, an exclusive “BabySmart” program will be launched with a suite of workshops, apps, nutrition and fitness programs to support young single females who wish to manage their reproductive assets prior to conception.

“Insight to genetic wellness is vital to many young singles or couples as well as couples looking to have a second baby. A better informed person will be more likely to be engaged in a lifestyle modification program or adopt certain strategies in life to prepare for his/her reproductive assets for genetic endowment of the next generation,” says Dr Kenneth Leong, CEO of Borderless Gynaecology Group which founded

A global pipeline of women’s and men’s health innovations including home-based diagnostics will soon be unleashed at to provide a new form of reproductive asset management for singles and couples in China and beyond.

About Borderless Healthcare Group (BHG)
BHG, founded by key stakeholders in the medical, CRM, IT, legal, finance, and media industries, spans more than 10 companies in the three key areas of health, wellness and food. BHG’s expertise in the activation of disruptive healthcare market processes has won several media features and partnerships with governments, hospitals, and pharmaceutical companies around the world. The interactive healthcare process pioneered by BHG has not only provided a solution to how governments can resolve the problem of poor public adoption of EMR, it has also evolved the flawed notion of “universal healthcare” to the more relevant concept of borderless, on-demand, ubiquitous healthcare.


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